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When a property sits unsold, the market is usually not the reason. In most cases it is one of four things: price, paperwork, presentation, or reach.
1. Price — the biggest single reason
Listing high and planning to "come down later" backfires. The first few weeks bring the most enquiries; if the price is well above the market then, that window closes and cutting the price afterwards does not bring the same interest back.
When you set a price, look at it through today's buyer's eyes, not through what it cost you — what else can they get for the same money?
2. Have the paperwork ready first
Hunting for documents after a buyer appears cools a deal fast. What to keep ready is listed here: Documents to prepare before selling
3. Photos — what shows is what sells
In an online listing the photo comes first, then the title, then the price. Blurry, dark photos halve your enquiries.
How to take good ones: How to photograph a property
4. Small repairs, large difference
- A dripping tap, a broken switch, a loose door — get them fixed
- Clean up and clear out; an empty room looks bigger
- Paint only where the eye actually lands
None of this raises the price. It raises trust. A buyer reasons that if what is visible has been looked after, what is not visible probably has been too.
5. Put the full information in the listing
People do not call about a half-filled listing; they scroll on. Include:
| Essential | Why |
|---|---|
| Correct size | It is the first filter buyers use |
| Locality | Buyers search by area |
| Property type | plot / house / flat |
| Facing and floor | They will ask anyway |
| Price | "On request" reduces enquiries |
| Photos | At least outside, inside, and the surroundings |
6. Reach — how many of the right people see it
A property listed in one place reaches fewer people. You can list yours here free, and enquiries come straight to you.
Property not selling? Check this
- Is the price far above comparable options nearby
- Are the photos clear and complete
- Is anything stuck in the paperwork
- Does the listing state size, locality and price plainly
- Do you reply to enquiries quickly
Frequently asked questions
- How should I set the price?
- There is no formula. Look at what similar properties nearby are asking — and do not make what you paid the starting point.
- Should I use a broker or sell myself?
- Either works. If you use a broker, give them the price and the document position in writing.
- How long should it take to sell?
- It depends on the property, the price and the area. Any specific timeline would be a guess.
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