How to Photograph a Property So It Gets More Enquiries

In an online listing, the photo is the first thing a buyer sees. Good photos do not make a property better — but bad ones lose a good property.

You do not need a camera for this. A phone is enough, if you get a few things right.

Prepare first, then shoot

• Move things out — an empty room looks bigger
• Clean up
• Open every curtain, switch on every light
• Clear away rubbish and anything broken outside

Those twenty minutes make more difference than anything else you do.

Light

• Shoot during the day, a little before or after midday
• Do not shoot into the sun — let the light come from behind you
• Avoid the flash; it flattens a room
• For a dark room, lights on and curtains open

Angles

• Shoot from a corner of the room — that is how the whole space fits in
• Hold the phone level, not tilted
• Chest height, not above or below
• Two photos of each room, from two different corners

What to include

Include	Why
The whole house or plot from outside	First impression
Every room	Buyers count them
Kitchen and bathroom	This is where most questions come from
Roof / balcony	A sense of space
Parking	It always gets asked
The road in front	A sense of access
For a plot, all four boundaries	Confidence in the size

Mistakes to avoid

• Blurry or shaky photos
• Photos taken at night
• Only one photo
• Heavy editing — if it looks different in person, the visit is a letdown
• Other people's faces, or personal belongings

How many photos

At least six to eight. Do not overload it either — ten near-identical photos and people lose interest. Every photo should show something new.

Read next

• How to sell faster
• Documents to prepare before selling